This past week Dennis Smith Jr. made headlines when he signed with Under Armour for 3 years and around $2 million dollars a year with incentives. This is the most recent Mavericks player to sign with a big name shoe company.
Smith is an extremely marketable player considering he has been a household name amongst basketball fans since his early high school days. His off the charts athleticism and scoring ability was the reason why all the major shoe companies targeted him. By signing with Under Armour he will be joining other players who’ve signed with UA including 2x MVP Stephen Curry, Smith’s new teammate Seth Curry, Emmanuel Mudiay, and fellow 2017 draft picks Josh Jackson and Terrance Ferguson.
Smith approached his shoe deal in a unique way as he waited until after the draft to sign with a company. Markelle Fultz, Jayson Tatum, Josh Jackson and other big name prospects chose to sign with companies before the draft and summer league process. Before the draft, Smith was being offered shoe deals for a little under a million per year. Smith, being an extremely confident guy, chose to try to show all the companies his extreme talent in summer league in order to get a more lucrative deal. That is exactly what he did.
During the 2017 Las Vegas Summer League, Smith led the Mavericks to a semifinals appearance while making the All-NBA Summer League First Team. He put up staggering numbers as he averaged 17.3 points, 4.8 rebounds, 4.2 assists, and over 2 steals a contest. These numbers led to him receiving comparisons to a young Derrick Rose. His insane performances and highlight plays also led to his incredible deal from UA.
While Smith tries to live up to the hype this season and lead the Mavs rebuild, he will be rocking a nice pair of Under Armour shoes. It will be an interesting new look for the Mavericks future face of the franchise.